Role: Custom Fabrication Assistant

Company: Satis&fy
Client: Samsung
Location: NYC

Direct supporting role to the Custom Fabrication Manager of the Scenic Department of an international retail and events production firm. Tasked with the interpretation of client requests, research, sourcing, pricing, working with external vendors, prototyping, digital fabrication, production, and finish carpentry.

2017

Samsung Galaxy S8 Launch

With the release of the S8 and S8+, Samsung’s mission was to “unbox your phone” by redesigning and breaking the mold of smartphone screens. Showcasing as the centerpiece of Samsung’s installation in Manhattan, the Infinity Display boasted bespoke infinity mirrors and projections.

Self-described as “beautifully curved and perfectly symmetrical,” and “pure, pristine, and uninterrupted,” Samsung used the S8 Infinity Display’s story to display a radiant and eye-catching experience.

The lightboxes and pedestals were designed and crafted by Satis&fy specialists, along with a fleet of infinity mirrors which offered visitors a glance into an endless expanse of depth and light—an homage to the Infinity Display’s end-to-end screen. As an endnote, the five layered screens coupled with rear projection capabilities helped to bring the immersive 3D illusion to life.

Photos by Dorothy Hong and Jordan Kleinman