Dyson Boutique Stores

"Dyson technology works different. The best way to understand it, is to experience it. So we're opening stores and creating places that demonstrate how it solves real problems. In order for people to understand how our technology works, it is imperative they have the opportunity to test and experience our products. This space is designed with that in mind. There isn’t another place in the world that captures Dyson – our spirit and our machines – like the Dyson Demo. It’s quite exciting to be opening in New York City, bringing hair science and purified air to Fifth Avenue,” says James Dyson, Chief Engineer and Chairman.

Dyson is a brand that is synonymous with precision engineering and a refined functional aesthetic. The team at Satis&fy knew that their first 4 North American retail boutiques would need to be designed and engineered just as exceptionally as their products.

We set out to create an interactive space for customers to experience Dyson's revolutionary vacuums, bladeless fans, air purifiers, lighting, hand dryers, humidifiers, and hair dryers. Across 4 separate locations with overlapping dates, we created floor-to-ceiling builds of fixed furniture and product demonstration displays that show the design process and history of the Dyson brand. We fabricated seamless surface counters, wall panels, and floor plinths with cleverly stowed mechanical functionality.

New York

Yorkdale

San Francisco